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Moms and the Economy

An overwhelming majority of moms (78%) have cut back on household spending this year. They are sacrificing quality for value in everyday expenditures and more than half of all moms are making special trips to retailers that offer the best price.  Here are some quick tips about moms:

• Majority of moms (58%) are making more home-cooked meals

• 77% are using more leftovers

• An overwhelming majority of moms (78%) have cut back on household spending this year

• 61% of moms are focused more on the environment this year

• 39% are on Facebook, while 11% are on Twitter

• Majority of moms plan to spend more than $600 on holiday gifts this year

Excerpted from Restaurant Business, January 2010 

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