Emerging Cuisines: Asian Accents
Diverse ethnic flavors are catching on with a variety of consumers.
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The award-winning movie, Slumdog Millionaire, may be just the impetus needed to make Indian cuisine the "next big thing" culinary trendspotters have long been predicting. The signs are there, according to a report from the Mintel International Group:
- Indian cuisine has grown by 25% on restaurant menus over the past 3 years (Mintel Menu Insights).
- Although not as popular as the general Asian category, more consumers are purchasing Indian food at the retail level.
| | ALL | YOUNG
ACTIVE CONSUMER | ADVENTURESOME
ETHNIC CHEF | MEDIA INFLUENCED FOODIE | TRADITIONALIST FOODIE | TRAVEL INFLUENCED FOODIE |
|---|
| Asian | >55 | >70 | >77 | >66 | >56 | >70 |
| Hispanic | >52 | >63 | >63 | >62 | >50 | >59 |
| Middle Eastern | >16 | >18 | >20 | >19 | >15 | >24 |
| Indian | >14 | >21 | >18 | >18 | >12 | >24 |
| African | >7 | >11 | >10 | >10 | >9 | >12 |
| Other | 8 | >5 | >9 | >11 | >8 | >10 |
Source: Specialty Foods-The NASFT State of the Industry Report-The Consumer-US-November 2008
Base: 845 adults aged 18 and older with Internet access who purchase specialty foods
Excerpted from Restaurant Business, June 2009
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