Chicken -- America's Favorite Meat Chicken leads all other meats with a 41% share of the market. Beef consumption has dropped from 95 lbs. per capita in 1975 to 68 lbs. per capita today. Pork has fluctuated from 60 lbs. per capita in 1970 to 50 lbs. per capita today. Chicken is lower in fat and cholesterol than other meats. Major disease outbreaks in both beef and pork industries have increased chicken consumption levels. Maintains a lower per pound cost than any other protein, yet commands a substantial menu cost. Versatility...Chicken is adaptable to virtually any foodservice recipe. The USDA reports the US Poultry Industry, with its reliable supplies of affordable, high-quality products, stands well-positioned to make the most of increasing worldwide demand for chicken.

  Lesson 2