CLEAN-LABEL Chicken and Turkey with the Attributes Customers Seek


PERDUE® HARVESTLAND®

No Antibiotics Ever,
Never Ever
No Antibiotics Ever, Never Ever
No Antibiotics Ever,
Never Ever
Hatched, Raised and
Harvested in the USA
Hatched, Raised and Harvested in the USA
Hatched, Raised and
Harvested in the USA
100% Vegetarian Fed With
No Animal By-Products
100% Vegetarian Fed With No Animal By-Products
100% Vegetarian Fed With
No Animal By-Products
Clean Label: Simple and
Recognizable Ingredients
Clean Label: Simple and Recognizable Ingredients
Clean Label: Simple and
Recognizable Ingredients
Raised to a Higher Standard
of Animal Care
Raised to a Higher Standard of Animal Care
Raised to a Higher Standard
of Animal Care
No-Hormones, Steroids or
Growth-Promoting Drugs*
No-Hormones, Steroids or Growth-Promoting Drugs*
No-Hormones, Steroids or
Growth-Promoting Drugs*
Certified
Gluten Free
Certified Gluten Free
Certified
Gluten Free

ALL MENU CLAIMS ARE THIRD-PARTY VERIFIED FOR COMPLETE TRUST AND TRANSPARENCY.

*Federal regulations prohibit the use of hormones or steroids in poultry.

Perdue Harvestland Organic

PERDUE® HARVESTLAND® ORGANIC

All of the benefits and attributes above, PLUS:

 

Non-GMO
Project Verified
Non-GMO Project Verified
Non-GMO
Project Verified
Free
Range
Free Range
Free
Range

 

PERDUE® HARVESTLAND® CHICKEN AND TURKEY is food the way it should be. No chemicals and no preservatives, just simple and recognizable ingredients for more menu transparency and greater flavor.

 

64%

of consumers say they try
to choose foods made with
clean ingredients1

$51B

projected sales of clean
label ingredients by
2024, a 6.75% annual
growth rate2

68%

of consumers say they’re
more likely to purchase
chicken with clean
attributes at restaurants3

THE TRUTH ABOUT CLEAN LABEL —
AND WHY IT MATTERS

 

READ NOW

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PERDUE® HARVESTLAND®
Selling Story

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PERDUE® HARVESTLAND®
Halal Selling Story

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PERDUE® HARVESTLAND®
CVP Chicken POS

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PERDUE® HARVESTLAND®
Merchandising Materials

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Pulled Buffalo
Chicken
Sandwich

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Sources: 1. IFIC Survey: From “Chemical-sounding” to “Clean”: Consumer Perspectives on Food Ingredients, Food Insight, June 17, 2021 2. Nunes, Keith, “Consumer perceptions of ‘clean label’ are changing during COVID-19,” MeatPoultry.com, July, 27, 2020 3. Center of the Plate Poultry Consumer Trend Report, Technomic, 2021 *Federal regulations prohibit the use of hormones or steroids in poultry.