CLEAN-LABEL Chicken and Turkey with the Attributes Customers Seek
PERDUE® HARVESTLAND®
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No Antibiotics Ever,
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Hatched, Raised and
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100% Vegetarian Fed With
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Clean Label: Simple and
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Raised to a Higher Standard
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No-Hormones, Steroids or
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Certified
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ALL MENU CLAIMS ARE THIRD-PARTY VERIFIED FOR COMPLETE TRUST AND TRANSPARENCY.
PERDUE® HARVESTLAND® ORGANIC
All of the benefits and attributes above, PLUS:
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Non-GMO
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Free
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PERDUE® HARVESTLAND® CHICKEN AND TURKEY is food the
way it should be. No chemicals and no preservatives, just
simple and recognizable ingredients for more menu
transparency and greater flavor.
of consumers say they try
to choose foods made with
clean ingredients.1
projected sales of clean
label ingredients by
2024, a 6.75% annual
growth rate.2
of consumers say they’re
more likely to purchase
chicken with clean
attributes at restaurants.3
Pulled Buffalo
Chicken
Sandwich
Sources: 1. IFIC Survey: From “Chemical-sounding” to “Clean”: Consumer Perspectives on Food Ingredients, Food Insight, June 17, 2021 2. Nunes, Keith, “Consumer perceptions of ‘clean label’ are changing during COVID-19,” MeatPoultry.com, July, 27, 2020 3. Center of the Plate Poultry Consumer Trend Report, Technomic, 2021 *Federal regulations prohibit the use of hormones or steroids in poultry.
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