CLEAN-LABEL Chicken and Turkey with the Attributes Customers Seek


PERDUE® HARVESTLAND®

 

NO ANTIBIOTICS EVER, Never Ever
NO ANTIBIOTICS EVER,
Never Ever
Hatched, Raised and Harvested in the USA
Hatched, Raised and
Harvested in the USA
100% Vegetarian Fed With No Animal By-Products
100% Vegetarian Fed With
No Animal By-Products
Clean Label: Simple and Recognizable Ingredients
Clean Label: Simple and
Recognizable Ingredients
Raised to a Higher Standard of Animal Care
Raised to a Higher Standard
of Animal Care
No-Hormones, Steroids or Growth-Promoting Drugs*
No-Hormones, Steroids or
Growth-Promoting Drugs*

 

 


Perdue Harvestland Organic

PERDUE® HARVESTLAND® ORGANIC

All of the benefits and attributes above, PLUS:

 

Non-GMO Project Verified
Non-GMO
Project Verified
Free Range
Free
Range

 

ALL MENU CLAIMS ARE THIRD-PARTY VERIFIED FOR COMPLETE TRUST AND TRANSPARENCY.

PERDUE® HARVESTLAND® CHICKEN AND TURKEY is food the
way it should be. No chemicals and no preservatives, just
simple and recognizable ingredients for more menu
transparency and greater flavor.

 

64%

of consumers say they try
to choose foods made with
clean ingredients.1

$51B

projected sales of clean
label ingredients by
2024, a 6.75% annual
growth rate.2

68%

of consumers say they’re
more likely to purchase
chicken with clean
attributes at restaurants.3

 

 

THE TRUTH ABOUT CLEAN LABEL — AND WHY IT MATTERS

THE TRUTH ABOUT CLEAN LABEL —
AND WHY IT MATTERS

 

READ NOW

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PERDUE® HARVESTLAND®
Selling Story

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PERDUE® HARVESTLAND®
Merchandising Materials

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Pulled Buffalo
Chicken
Sandwich

GET RECIPE

Sources: 1. IFIC Survey: From “Chemical-sounding” to “Clean”: Consumer Perspectives on Food Ingredients, Food Insight, June 17, 2021 2. Nunes, Keith, “Consumer perceptions of ‘clean label’ are changing during COVID-19,” MeatPoultry.com, July, 27, 2020 3. Center of the Plate Poultry Consumer Trend Report, Technomic, 2021 *Federal regulations prohibit the use of hormones or steroids in poultry.